23 January 2008

 

ALLIANCE TRUST OFFERS DISCOUNTED £10-A-BUY INVESTMENT DEALING

·         Survey suggests 38% of online investors are prompted to trade by world events 

·         ‘Market falls can throw up buying opportunities for smart investors’

·         Offer for one-week only – runs out at the end of January

 

Alliance Trust Savings, the share dealing expert, today announced customers can purchase shares online for the reduced rate of £10 commission until the end of January.  The offer will make it cheaper for investors to buy shares which they identify as being bargains as worldwide stock market turmoil drives down some companies’ prices.

 

Recent research from Alliance Trust revealed that 38 per cent of online investors are prompted to trade by world events that they think will affect share prices. The survey of more than 1,000 online investors found that men are much more likely to react to world events with 41 per cent stating it as a trigger to trade while only 27 per cent of women claim to be influenced by the outside world. 

 

Men also prefer to follow stock tips from the papers (33%) and the internet (25%) while only 28 per cent of women rely on tips in papers with 19 per cent looking online. However, women are more likely to take investment advice from family or friends (18%) while men are less inclined to ask for help (15%). 

 

Claudia Philips, Managing Director of Investment Dealing at Alliance Trust, comments: “While major falls across global markets clearly spell bad news overall, they can throw up selective share-buying opportunities for smart investors.”

 

Investors can take advantage of this online trading offer as soon as they are signed up to the Alliance Trust’s Investment Dealing service, and any purchases made will automatically have the special £10 commission rate applied.

 

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Contacts

Jane Holligan, Media Relations Manager          Anna Schirmer/ Richard Winder

Alliance Trust                                                   Lansons Communications

Tel  +44 (0)1382 306064                                   Tel  +44 (0)20 7294 3605 / 3641

Mobile  07745 783212                                      Email  alliancetrust@lansons.com

Email  jane.holligan@alliancetrust.co.uk      

Web  http://www.alliancetrust.co.uk

 

Simon Longfellow, Marketing Manager

Alliance Trust Savings

Email  simon.longfellow@alliancetrust.co.uk

 

 

Notes to editors

  1. You Gov Survey of 1,176 online investors, which form an indicative sample of the UK share dealing population, 1st-3rd May 2007

 

  1. Alliance Trust is the brand name of Alliance Trust Savings, a financial services company that offers                  investment dealing, self-invested personal pensions and a choice of investment wrappers. Alliance Trust Savings and its subsidiaries administer nearly £4.8bn on behalf of more than 44,000 customers (as at 31 January 2007). Alliance Trust Savings is a wholly-owned subsidiary of Alliance Trust PLC.