How We Use Cookies

By using the Alliance Trust PLC (‘Alliance Trust’) website, you’re confirming that you are happy to accept our use of cookies. Here you can find out more about how we use them.

What are cookies?
Cookies are small, harmless files placed on your computer’s hard drive or in your browser memory when you visit a website.

What do cookies do?
Cookies help to make the interaction between users and websites faster and easier. Some of the cookies we use, help us understand how you use our website, for example the pages you visit and the links you click on, while others enable us to learn which advertisements bring users to our website. What our cookies don’t do is store any personal or confidential information about you.

Are cookies safe?
Yes, cookies are harmless text files. They can’t look into your computer or read any personal information or other material on your hard drive. Cookies can’t carry viruses or install anything harmful on your computer.

Why should I keep cookies switched on?
Parts of our website rely on cookies to work properly. If you do not keep cookies switched on during your visits to our website, our website may not function properly and there may be parts that you will be unable to access. For example, the Investor Type check box will appear on every page that you visit, or you may be able to view only the Private Investor sections of the site.

Types of cookie we use and why
Our website uses only a small amount of cookies. These are listed below.

1. Session cookies

We use session cookies, which last only for the duration of your visit and are deleted when you close your browser. No personally identifiable data is collected. These simply enable us to identify that the same person is moving from page to page.

2. Third-party cookies

As well as using cookies from our marketing partners, from time to time we may also embed external content from other third-party websites within our website.

All the third parties used are listed below and their cookie policies are available on the owner’s website.

How to turn cookies on or off
You have a number of options when it comes to receiving cookies. You can set your browser to reject all cookies, to allow only ‘trusted’ sites to send them, or to accept only those cookies from websites you are currently using. We recommend that you don’t block all cookies, because parts of our website rely on them to work properly.

To find out how to turn cookies on and off in your browser, please see the instructions from your browser provider below:

 To find out more about cookies, you can visit