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Alliance Trust Savings: Change of Ownership
Please note that, as of 28 June, Alliance Trust Savings (ATS) is owned by Interactive Investor Limited. If you have any questions about the sale of ATS and what it means for you, please visit ATS’ website*. If you’d like to stay up to date with the Trust’s performance or any news, please sign up below.
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*The brand names ‘Alliance Trust Savings’, ‘ATS’, ‘AT Savings’ and the ‘Alliance Trust Savings’ logo which may appear on ATS’ website are owned by and used with the permission of Alliance Trust PLC, being the previous owner of ATS.

ARE YOU
PROFITING FROM
PATIENCE?

As an Investment Trust that’s been trusted for generations (since 1888), we know a few things about long-term investing. And we understand that in times of high inflation, patience can be both a virtue and a source of value. According to our latest research report, if you invested £100 in 1982, you’d make 50% more if you invested it in the stock market – and left it there – than if you’d kept it in cash.1 Find out how you too could profit more from patient investing using a stocks and shares ISA to beat inflation.

Read our latest report

ARE WE OUT OF
PATIENCE?

It only takes 14.1 seconds for people to decide if they will watch an online video or just keep scrolling. And nearly 50% of us search for movie spoilers before the end of a film.2

The fact is, we’re becoming a more impatient society.
But is that a problem?

Some people see their impatience as a badge of honour – they Get Things Done. But from an investment perspective, how valuable or costly is impatience?

Our Profit from Patience report series demonstrates what the benefit could be for those who practice patience and invest for the long term, as well as how much you could be losing out on.

See what impatience
may be costing you

Will you profit
from patience?

Patient Investors could have accumulated a Patience Pot of an additional £192,872 over 30 years.3
Piggy Bank
Patient investors
could return £192,872
more

The inflation
bubble

Impatient investing during times of high inflation costs you more than you think. In fact, selling investments when inflation hit 10% in July 2022, could have cost UK investors a staggering £2.2bn in just one year.4
Map
Impatience costs UK
investors £2.2bn
in a year

How can inflation impact
my profit?

Inflation erodes your purchasing power over time. But money you invest in the stock market could be worth 50% more than keeping it in cash.1
Team
Investing can help drastically offset the impact of inflation

How patient
are you?

Do you believe good things come to those who wait, or do you prefer the here and now? Test your patience today and see how you compare 2.

Dog
Based on an initial lump-sum investment of £10,000 in 1992, then adding 10% of the average national salary every month afterwards.* Illustrative graph only. Past performance is not a reliable indicator of future returns. * Source: Alliance Trust, Profit from Patience report. The Impatience Tax Calculator, – based on The Alliance Trust, Profit from Patience Report, September 2022. About the research: Model based on two investors making an initial stake of £10,000 in Alliance Trust in 1992 and then adding 10% of the average national salary every month afterwards. The patient investor remains in the market throughout, while the impatient investor sells 25% of their holdings whenever the market dips by the percentage selected in the slider tool (between 1% - 15%) in a single day and buys back in when the market recovers by the same percentage in a single day using cash accumulated from monthly contributions, previous redemptions, and accrued interest. NB: The model uses the Alliance Trust share price as a proxy for the market.
Kid peeking through a curtain

Report

So, what really is the difference between a keeping calm and carrying on approach and an impatient approach to investing? What we can tell you is those that sat on their hands for the long-term made tens of thousands more.
And it’s even more important during periods of high inflation. For example, the cost of investors selling their investments when inflation hit 10% in July 2022 could have cost UK investors over £2.2bn in 12 months.4
At Alliance Trust, we’ve been practicing the long-term approach since 1888, supporting shareholders and their families for generations to make the most of practicing patience.

Read our latest report to find out how you too could profit from patience, even during periods of high inflation.

DOWNLOAD THE REPORT

Want to know more about profiting from patience? Read our original research report here.

How we
invest

Want to know more about how our unique global equity portfolio aims to achieve steady growth and rising income in the long-term?

Read more

WHY IT PAYS TO BE A
PATIENT INVESTOR

In our three-part podcast series with Steps to Investing, we explore the benefits of being a patient, long-term investor.

Read more

Saving vs. investing

Interest rates are rising, but inflation remains painfully high. Read why long-term investing still beats saving in our latest article.

Read more
  1. Methodology Sources: Inflation figures from ONS (1950-2023). Cash interest rates from Bank of England (1950-2023). Stock Market Return refers to the FTSE All-Share Index sourced from Yahoo Finance (1982-2023). Calculations applied to £100 capital: Purchasing Power - value of wealth at the end of previous year reduced by the rate of inflation for the current year. Repeated for each year since 1982. Cash Return - interest compounded daily. Stock Market Return - annual return of the FTSE All-Share Index for each year applied to the previous year’s ending balance. Repeated for each year since 1982.
  2. Alliance Trust conducted a survey via Opinium Research, who surveyed 2,000 UK adults between 23rd and 26th August 2022. Of these, 730 were investors (defined as having a Stocks & Shares ISA, a general investment account, and/ or a self-invested/ self-managed personal pension).
  3. The Profit from Patience Report, Alliance Trust, September 2022. About the research: Model based on two investors each making an initial stake of £10,000 in Alliance Trust in 1992 and then adding 10% of the average national salary every month afterwards. The Patient Investor remains in the market throughout, while the Impatient Investor sells 25% of their holdings whenever the market dips 5% in a single day and buys back in when the market recovers 10% in a single day using cash accumulated from monthly contributions, previous redemptions, and accrued interest. NB: The model uses the Alliance Trust share price as a proxy for the market.

    Research assumptions:

    Fees and charges – we’ve not taken into account any fees or charges. Because fees and charges vary depending
    on when and how investors buy or sell, they could in fact lower returns and increase the ‘Impatience Tax’.
    Inflation – we’ve not accounted for inflation in any calculation.
    Tax – we’ve not taken tax into account for any calculation.
    Dividends – we’ve reinvested all dividends.
    The ‘Market’ – we’ve used the Alliance Trust daily share price as a proxy for stock market performance.
    Salary invested – we’ve based this on 10% of national average salary per month.
    Cash interest - we've compounded interest using historic Bank of England rates for any cash either investor holds during the time period.
  4. A national estimate based on 86 investors who indicated they sold their investments at a profit or a loss when inflation exceeded 10% in July 2022. Total representative sample of 2,000 respondents adjusted for the UK adult population from ONS data Investment returns based on historic annual returns of FTSE All-Share Index. Cash return based on a simple daily average of the Bank of England interest rates from the end of July 2022 through July 2023, assuming the current interest rate of 4% is maintained at least until the end of Jul 2023. Calculated using the difference between the FTSE All-Share Index return and the cash interest rate return applied to 100% of the average investment portfolio of the adjusted representative sample of investors.
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